A smooth landing for the new Birmingham Airport website.

Having worked with Birmingham Airport over the last 5 years, we are excited to announce the launch of their new website. 

We have a great relationship with Birmingham Airport and our work over the last few years has encompassed a wide scope of our expertise, from rebranding the airport and creating beautiful press and digital adverts, to helping to welcome in style the first direct flights into the UK from Beijing outside of a London airport.

So when Birmingham Airport announced that they were looking for an agency to design, build and test a brand new website, we were determined to prove that we could continue to create great work for them in the digital landscape too.

The project began in summer 2014 with an extensive pitching process, that involved 12 other agencies, many of which were key midland's-based competitors of ours. We were awarded the contract in September 2014 with the task of launching the site within four months.

Beth Gawthorpe, Marketing Manager, Birmingham Airport said: "Connect just know our brand inside and out. They often present creative executions that perfectly answer problems that we didn't even know existed and their vision for the website was no different."

The brief asked us to create an industry leading website. A destination and imagery-led hub that would differentiate the airport from its competitors and hit their top KPIs: 

  •  Increase passenger numbers, duty free spend and car park bookings
  •  Manage airport reputation
  • Build an ongoing relationship with new and existing customers
  • Provide timely and accurate information to customers
  • Must be compliant with the relevant civil aviation authorities and governing bodies
  • Ability to integrate with several third party applications such as ADT who supply all air traffic data 

Building on the existing proposition we created at the start of our journey with Birmingham Airport, 'Hello World', we developed the website on the premise of 'saying hello has never been easier'.  A clean, clearly signposted, responsive design, backed up by easy to use functionality and purchase opportunities that enable users to filter content by business trip, family holiday and city breaks making the online experience with the brand more personal.

Sam Berrington, Digital Designer, Connect said: "Following the airports runway extension the new site had to echo the far flung destinations (such as New York, San Francisco and Beijing) that are now within the airports reach."

Jane Johnson, Digital Projects Director, Connect said: "The original timing plan for the project had a fairly long lead time, but the client was keen to bring it forward by almost 3 months so we could hit a 'code complete' deadline before Christmas.

The project was managed weekly with face-to-face meeting with the project team, and included daily stand-ups with the creative and development teams and a cross-team online Kanban board. Code completion was successfully reached on the agreed date at the start of December."

Birmingham Airport is now a long haul rival to Manchester and London and has an online experience worthy of this proposition. With a catchment of 45 million people within a two hour drive; the long taxi ride to and from Heathrow is no longer necessary.

Melanie Tainty, Account Director, Connect said: "From pitch to launch the entire website was crafted and managed in-house by our team of dedicated Account Handlers, Project Managers, Digital Designers, Developers and QA Team and we are all incredibly proud of the final product.  The project was delivered on time, on budget and to brief."