For over 110 years, independent furniture specialist Lee Longlands has travelled the globe to source the finest, most authentic furniture, furnishings and carpets. All because they understand that their customer's homes mean the world to them.
Recognising this simple philosophy, we developed a new brand story for the company, positioning it away from constant sales messages to a world of inspiration - all underpinned by the strapline ‘See a different world’.
We have developed this thinking for the company’s latest Summer of Inspiration event. Our strategy was to show that Lee Longlands go further to bring you the finest furniture and carpets. This was all captured beautifully in our idea:
‘We journey far to inspire you more.’
The idea was brought to life by combining inspirational pictures of exotic locations and customs with stunning pictures of carpets and furniture.
Early results show that customers were indeed captivated, with both sales and awareness comfortably up from this time last year.