Connect, the Midlands-based marketing agency, has announced the strengthening of its strategic offering with the appointment of Joanne Scott as Strategy Director.
Leading a team of planners and researchers, Joanne heads up the insight team and is responsible for the strategic side of the business.
Joanne brings a host of client-side experience with global organisations such as Volvo, Berghaus, Nissan and Barclays and more recently has taken on digital responsibility agency-side with international brands including Red Bull and Hyundai.
Commenting on the new appointment, Partner Jose Espinosa said:
“Joanne’s rich experience combined with her knowledge of transmedia marketing will bolster our offering and further strengthen our mission to become a leading international strategic marketing partner.”