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Connect heads to Malaga to support Caterpillar launch

Patrick Maloney and Sam Britton, part of our global account team for Caterpillar and Finning, are out in Malaga this week supporting the launch of Cat's new 20 tonne excavator range - the 320GC, 320 & 323 hydraulic excavators.

With a completely redesigned platform, cab, hydraulics system and integrated technology as standard, this new range helps operators and fleet managers rewrite the rules of job site applications.

Connect have developed the 'New Range, New Rules' campaign that sees the new product range usher in a new generation of job site productivity and cost of operation. The campaign, due to launch at the end of 2017, will run throughout 2018 with additional products and weight classes being included over the next 18 months. 

“We are excited to support such an iconic brand throughout the world utilising our extensive experience in this industry. As a technology-centric marketing agency, we are ideally placed to deliver an immersive, multi-touch experience for Cat and ensure that this product range continues to strengthen their market dominance in the excavator market.” - Patrick Maloney, Account Director for Caterpillar EAME & Finning International