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Rome comes to Liverpool in airline's first augmented reality campaign engaging over 150,000 people

Since the launch of the partnership between Liverpool John Lennon Airport (LJLA) and Blue Air, one thing has been clear, Blue Air are an airline for the people. More specifically, the people of Liverpool.

LJLA’s mission to become ‘Liverpool’s Airport’ has seen a significant investment in the region. Not only have they created many local jobs but they frequently call upon the public to be part of their journey and have even launched a competition asking members of the public to design one of their Liverpool-based aircraft.

With the people of Liverpool clearly at the heart of the Blue Air Marketing Strategy, LJLA turned to creative technology partner, Connect, for inspiration when launching their latest campaign to promote four brand new destinations for Liverpool – Rome, Milan, Hamburg and Alicante. 

Connect wanted to further strengthen the blossoming relationship between Blue Air and the City of Liverpool, so knew the campaign needed to be high-impact and involve as many people as possible.

Through the magic of augmented reality, Connect brought Rome to Liverpool.

In the middle of a busy Saturday in Liverpool’s biggest shopping centre, Liverpool One, a giant interactive digital display screen and marching Roman soldiers created an interactive campaign that made quite an impact.

With Live Streaming on Facebook, a social campaign using #GoEnjoyRome and press interest on the day, we engaged over 150,000 people throughout the campaign. And that’s before Liverpool John Lennon Airport even released the final film.

Clare Rogerson, Digital Marketing Manager at LJLA comments:

“This campaign was centred around the people. We wanted them to be part of this and enjoy what was going on. We had such great reactions from all ages and I think it’s safe to say no one walked away without knowing they can now fly to Rome from Liverpool John Lennon Airport. We can’t wait to see the online reaction.”