Consumers have ranked the Land Rover website number one for meeting consumer needs when shopping for a new vehicle.
The independent bi-annual study, conducted by global market research company J.D. Power, measures the use of automotive manufacturer websites during the new vehicle decision-making process. It examines four key measures: navigation, speed, appearance and information/content.
Land Rover credit the websites’ great success to the collaborative relationship of two of its key strategic partners, Spark44 and Connect.
JLR’s global joint venture website design and communications agency, Spark44, work on the vision, UX and design of the website. West Midlands-based creative technology agency, Connect, who boast one of the largest creative technology teams in the Country, build it. The two companies work under the same roof in a truly agile environment to create the world-class website.
This is the second year in a row the Land Rover website has ranked number one in the study that aims to quantify the relationship between website usefulness and its ability to drive traffic into the showroom.
Pete Norwood, Global Digital Operations Manager at Jaguar Land Rover commented:
“Since adopting this collaborative and agile approach with Spark44 and Connect, we have seen lead generation increase by 168%. Vehicle configurations have increased by 114% and conversion to the dealer locator has increased by 41%. Those results speak for themselves and we are delighted the website has been recognised, once again, as the best in its class.”