On Saturday 21st January 2017, Liverpool John Lennon Airport (LJLA) will be filming at Liverpool ONE shopping centre for a top-secret marketing campaign promoting the new flights to Rome, Milan, Hamburg and Alicante with Blue Air.
Staff at LJLA have joined forces with leading creative technology agency, Connect, to install a giant 7ft augmented reality screen in the middle of South John Street from 10.00 – 18.00.
The campaign sees Blue Air continue in their mission to win the hearts of the people of Liverpool by inviting unsuspecting members of the public to be part of this unique experience.
Clare Rogerson, Digital Marketing Manager at LJLA comments:
“The people of Liverpool will have heard a lot about Blue Air recently with the new base at the airport and the fantastic, local job creation. Now it’s their chance to get involved. This new technology gives us such a great opportunity to engage with our customers in a new and exciting way. We urge you to come down and be part of it.”
Follow #goenjoyrome for full details.