We've seen a major shift in attitudes towards housing in the last few decades. Baby Boomers (1946-1964) have chosen to buy large modern homes in their older years instead of downsizing. Millennials on the other hand, have the most negative view of housing because they've been priced out of the market with sky rocketing prices and unobtainable mortgages. But Generation Z - they're a real breath of fresh air for house builders.
Discuss your future customers with us today.
Generation Z have a refreshingly positive attitude when compared with Generation Y. Having grown up in a world of political and financial turmoil, Generation Z really want to make a difference. They're savvier and more entrepreneurial than previous generations. Being born after the rise of the Internet (2000- present), they will be the first truly digital generation. They process information quicker than any of us but they also have the shortest attention span. And they really don't have the patience to wait for information - they've never needed to!
So what does this mean for House Builders like you?
The key insight we have is that these teenagers value home ownership as the prime aspect of their lives and an important measure of success. Having grown up in a recession, their home has always been the centre of all activities, rather than expensive outings. So in that sense, they're more traditional than their Millennial counterparts but also more sensible...
How can we help you?
With a change in attitudes towards house buying, Generation Z are definitely the light at the end of the tunnel you've been waiting for but turning this generation on to your brand/message will be a real challenge. Connect can help you take a more in-depth look at how best to shape your communications for Generation Z.